Ripened in the sunshine, our organic strawberries at at peak production now and taste out of this world compared to your ‘standard’ supermarket strawberry. Why?
Unlike the growers who supply the supermarkets, we know our organic strawberries will get to you within a day or so of picking. So we choose our organic strawberry varieties for their flavour and pest and disease resistance, not how long they will keep. We pick when they are ready to eat because we don’t have to worry about long storage periods or many days on the supermerket shelf.
Bland supermarket strawberries
Supermarket growers, on the other hand, are contracted to grow varieties that are specifically bred to not only withstand being picked, packed, and transported to stores right across the UK (and often imported from abroad) but to sit on the shelves for as many days as possible and still look ‘fresh’.
That’s why supermarket strawberries—sadly even the organic ones—are inevitably bland, tasteless, and often ‘woody’ in texture.
They simply pale in comparison (literally!) with the freshly picked organic strawberries you’ll find in our fruit bags and at our Stroud market stall. In fact, you’ll probably never find our chosen strawberry variety, ‘Elan’, in the supermarkets because it doesn’t store or transport well!
Pick and eat one of our organic ‘Elan’ strawberry when it’s ripe and we know that you will (*ahem*) ‘Taste the Difference’… 😉
Bursting with health-giving minerals and vitamins
But it’s not just the flavour. Another benefit of buying from a veg box scheme is that our freshly picked strawberries–in fact, ALL our veg and fruit–are bursting with health-giving minerals and vitamins, flavonoids, and antioxidants. Basically, all the good stuff your body needs.
And being Soil Association certified organic means no artificial pesticides, so less of the bad stuff. Not to mention almost zero food miles and keeping money circulating in the local economy–not into shareholders off-shore accounts!
So, enjoy one of THE tastes of the summer while you can.
